Posts tagged basic SEO

Search engine optimization plays a major role in today’s Internet marketing world.
The reason for this is that very nearly every active Internet user accesses search engines like Google to find websites, learn information and navigate the web. Now, if you have a website then you obviously should place in effort to get it ranked in the major search engines, because that’s how you’ll be reaching out to your target market easily without any cost. In the subsequent article we shall be looking into three mistakes, avoiding which will help you know the basics and get the most out of your SEO efforts.

Don’t do the mistake of having duplicate content on your website. This can lead to search engines filtering and blocking your site, or even penalizing it. You have to keep in mind that search engines are always looking out for sites that have original content that is targeted. You can’t just fill your site with duplicate content and expect it to rise above the others in search engine rankings and gain a excellent position. No matter what topic your site is about, you need to make sure that your content is unique and informative for your visitors. This leads to better ranking and at the same time more incoming links from other relevant sites. So, it’s a win-win situation. Please don a set of scojo and pay accurate attention to this unique notion.
Acquiring backlinks too quick can raise a red flag with the search engines, and your site can fall in rankings. There are many websites that were ranking well but finished up dropping down just because they started getting backlinks at a rapid pace. This just goes out and sends search engines a signal that you’re a spammer trying to build links too quick to get to higher rankings. Always build links slow and steady, so that your ranking grows effectively. Natural link building is critical for your SEO success. There are services out there that help you gain natural links, but it’s always excellent to do it ethically, without cheating the search engines, because obviously you’re looking out to make a long term relationship with them.
Last but not the least; don’t indulge in keyword stuffing.
In other terms, don’t use your main keywords excessively in your site’s content because that will be looked down upon by the search engines. Instead, you should just sprinkle your keywords in and around your content, and maintain a keyword density of 4% to 5% and no more than that. There are some marketers who assume that if they can use their targeted keywords in excess on their web page, search engines will see that page as vital. But, it’s reasonably the opposite here. Search engines are smart enough to detect any kind of keyword stuffing, so make sure you don’t indulge in it.
In synopsis, SEO is not anything new, and it has been around for a long time now. But, it has gone more hard these days, given that you are competing with millions of other sites that are trying to do exactly what you’re aiming for. So in diplomacy to beat the competition and really get long term results with your SEO work, you need to keep these basic tips in mind. Once you get your website on the front page of Google and other major search engines for your targeted keyword then your job becomes a lot more simpler, because all you need to do is maintain your ranking.?