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• Supercharge Your Business With a Product Trailer July 12, 2023
  Video has emerged as one of the most effective mediums for marketing on the web.  This hasn’t happened overnight, as we have seen companies use video to market their products for many years. In video marketing, there are plenty of topics that merit discussion.  Books could be written about how to plan ... Read more […]
  Jeremy Page
• Update Your Google Product Search Feed by September July 12, 2023
  Notable Feed Specification and Policy Changes to Google Product Search Changes are coming to Google Product Search. According to the announcement on the Google Merchant Blog, new feed specifications and policies will go into effect starting Sept. 22, 2011. Merchants who fail to comply will find their products missing from Google Product ... Read more […]
  Robyn Storms
• Testing the First Link Priority Rule July 7, 2023
  This post summarizes the results of a recent internal test conducted to understand how a website’s navigation menu affects the ‘First Link Priority’ rule. A method for avoiding the consequences of this rule was also tested with positive results. While these tests were in no way exhaustive, they do add to the ... Read more […]
  Christian Greiner
• Questions Surround Bing’s Expansion Into China July 5, 2023
  Bing is partnering with Baidu to deliver English search results in China. Baidu is a Chinese search engine that holds 83 percent of the Chinese-language search engine market. But Baidu has struggled to deliver accurate English results. Bing is owned by Microsoft. And one of the problems Microsoft faces in moving into ... Read more […]
  Matthew Briggs