Archive for December 12, 2022

SEO News

• After Cancellation Notice, Offshore SEO Company Threatens Negative Reputation Management Campaign December 15, 2022
  A company received a smear campaign threat from its outsourced SEO firm because the firm knows Google’s algorithm improperly ranks negative results, which Google claims helps to show an impartial view of the Web. Reference this e-mail and tell me if you’d rather hire offshore to save a few dollars or go with a reputable SEO company ... Read more […]
  Ash Buckles
• Why Companies Made Major Marketing Shift in 2010 (free whitepaper) December 15, 2022
  SEO.com releases whitepaper outlining a radical change in marketing spending across the country, and identifies the return on investment for search marketing. SALT LAKE CITY – In this ever-changing digital age, marketing has made a momentous change. Companies of all sizes are shifting advertising and marketing budgets from traditional strategies to search en […]
  Dan Bischoff
• Few Brave SEOs Conquered ‘Movember’ December 1, 2022
  To the chagrin of the rest of the office (and to their respective wives) seven of SEO.com’s best talent kept their upper lips away from the bite of a razor blade through Movember November — except for Christian. He’s the guy on the right with the weak-sauce ’stache that he had to shave last week for ... Read more […]
  Dan Bischoff
• Identifying and Combating Duplicate Content Issues December 1, 2022
  A recent post by Paddy Moogan from Distilled about when to use a 301 redirect and when to use a Rel =Canonical got me thinking about all the possible ways we can fight duplicate content issues. First, for those who are new into search marketing; a duplicate content penalty is a consequence that the Search Engines impose ... Read more […]
  Kevin Phelps