Link building is a highly popular and effective method to grow your website’s popularity and get unique traffic coming your way. This method has become an integral part of any online marketing campaign because all search engines rank your site based on the links that are pointing to your site. But the whole link building process isn’t that easy nowadays, especially with the search engines changing their algorithm every now and then. Therefore, the most effective way to build links today is to go for one way link building. This practice isn’t identical to most reciprocal link building means, and it’s also a lot harder. But rest assured if you are able to get one way links, it’ll get easier for you to get on the first page of Google and other search engines. In this article we will be going through some workable tips to help you make your link building campaign successful.

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A popular way of creating one way backlinks is to create a press release to announce the word regarding your website. Doing a simple press release regarding the launch of your site or anything else that’s considered news can be mailed to several important PR websites. The PR sites then send your press release to a group of online news sites. Press releases are an often forgot about means of link building, even though it sounds as easy as pie. Only a select few know how this one free technique is a way of building one way backlinks that help you succeed in the long term. You can start with online PR sites like PRLeap and PRWeb. You’ve probably noticed when conducting an online search that there were “Squidoo Lens” pages on the first page of the results page. Making a Squidoo Lens is an effortless and results driven way to rank higher with search engines and produce quality backlinks. You can, in as little as a few minutes, create a perfectly working lens where you can input links to your site that are filled with content that’s appropriate. What’s more, these links are “anchor text” links, which means you can easily insert your keywords in there for which you want to rank. Hubpages can also be used as it is the same type of service.

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Backlinking is no doubt important, but link building is about how many you have; the more you have linking to your site, the better the search engines will rank you. You cannot just put links up and then forget about them, you have to always put effort in or else the search engines will lower you in their listings. In conclusion, link building is used by most internet marketers to help expose their websites. The Internet wouldn’t be the internet without links and content, and it’s only when these two are combined with a focus on keywords and content quality that you’ll receive a lifetime of free traffic.

Therefore, you’ll want to put the time and effort into link building because that’s how you will succeed.

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